Style comparison
Title Case vs BB Style

BB Style capitalizes every single word, including articles and conjunctions that title case would lowercase. BB Style has no exceptions.

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Title Case
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BB Style
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Title Case
Every major word capitalized

Title case capitalizes every significant word in a title, including nouns, verbs, adjectives, and adverbs. Short function words are lowercased unless they open or close the title.

Title case is the default format for book titles, film titles, and album names in American English. It signals that a phrase is a formal title rather than ordinary prose.

Open Title Case converter
BB Style
Every single word capitalized

Billboard style capitalizes every word without exception, including articles, prepositions, and conjunctions. It is used for album covers, song titles, advertising headlines, and entertainment copy.

BB Style suits music titles, product names, advertising materials, and any context where visual boldness and impact take priority over typographic convention.

Open BB Style converter

When to use Title Case

Title case is the default format for book titles, film titles, and album names in American English. It signals that a phrase is a formal title rather than ordinary prose.

Nouns, verbs, adjectives, and adverbs are always capitalized. Articles, coordinating conjunctions, and short prepositions are lowercased in the middle of a title.

When to use BB Style

BB Style suits music titles, product names, advertising materials, and any context where visual boldness and impact take priority over typographic convention.

There are no exceptions. Every word, including a, an, the, and, but, and in, is capitalized. This simplicity makes it the easiest style to apply consistently.

Choosing between them

Choose title case for publishing, journalism, and academic contexts where lowercasing some function words is the convention.

Choose BB Style for album titles, song names, advertising copy, and entertainment materials where maximum visual impact is the goal.

BB Style reads as more emphatic and visually dense than title case. The additional capitals on words like A, The, And, and Of give it a distinctly bold character.