Style comparison
AP Style vs BB Style

AP Style lowercases articles, conjunctions, and all prepositions. BB Style capitalizes every single word with no exceptions.

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AP Style
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BB Style
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AP Style
The journalism standard

AP Style title case capitalizes all major words while lowercasing articles, coordinating conjunctions, and all prepositions regardless of length. It is the standard of the Associated Press Stylebook.

AP Style is required by most American newspapers, digital news outlets, and press releases. Public relations professionals follow it because journalists expect it.

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BB Style
Every single word capitalized

Billboard style capitalizes every word without exception, including articles, prepositions, and conjunctions. It is used for album covers, song titles, advertising headlines, and entertainment copy.

BB Style suits music titles, product names, advertising materials, and any context where visual boldness and impact take priority over typographic convention.

Open BB Style converter

When to use AP Style

AP Style is required by most American newspapers, digital news outlets, and press releases. Public relations professionals follow it because journalists expect it.

All prepositions are lowercased, whether short or long. This is the key rule that distinguishes AP Style from Chicago Style.

When to use BB Style

BB Style suits music titles, product names, advertising materials, and any context where visual boldness and impact take priority over typographic convention.

There are no exceptions. Every word, including a, an, the, and, but, and in, is capitalized. This simplicity makes it the easiest style to apply consistently.

Choosing between them

Choose AP Style for journalism and professional communications that require a recognized editorial standard.

Choose BB Style for music titles, entertainment copy, and advertising materials where every word should appear prominent.

BB Style looks more emphatic and visually saturated than AP Style. Words that AP Style lowercases, like a, the, and in, appear capitalized in BB Style.