NYT Style lowercases articles and conjunctions, while BB Style capitalizes everything. BB Style produces denser, more emphatic-looking text.
NYT Style capitalizes all major words including most prepositions, lowercasing only articles and coordinating conjunctions. It produces headlines with more capitals than AP Style.
NYT Style suits publications that model their editorial standards after prestige American newspapers. It works well as a middle ground between AP Style and full title case.
Open NYT Style converterBillboard style capitalizes every word without exception, including articles, prepositions, and conjunctions. It is used for album covers, song titles, advertising headlines, and entertainment copy.
BB Style suits music titles, product names, advertising materials, and any context where visual boldness and impact take priority over typographic convention.
Open BB Style converterNYT Style suits publications that model their editorial standards after prestige American newspapers. It works well as a middle ground between AP Style and full title case.
Only articles and coordinating conjunctions are consistently lowercased. Prepositions are generally capitalized, unlike in AP Style.
BB Style suits music titles, product names, advertising materials, and any context where visual boldness and impact take priority over typographic convention.
There are no exceptions. Every word, including a, an, the, and, but, and in, is capitalized. This simplicity makes it the easiest style to apply consistently.
Choose NYT Style for news publications and journalism where editorial conventions require some lowercase function words.
Choose BB Style for entertainment copy, music titles, and advertising where maximum visual prominence is the goal.
The difference is most visible with words like the, a, and, and but. NYT Style lowercases them, BB Style capitalizes them.