Chicago Style has detailed rules about which words to lowercase, while BB Style capitalizes every single word. BB Style is simpler but used in entertainment, not publishing.
Chicago Style capitalizes all major words and long prepositions while lowercasing short prepositions of four letters or fewer, articles, and coordinating conjunctions. It is the dominant style for American book publishing.
Chicago Style is required for most manuscripts submitted to book publishers, literary journals, and academic presses. Scholars in the humanities default to it.
Open Chicago Style converterBillboard style capitalizes every word without exception, including articles, prepositions, and conjunctions. It is used for album covers, song titles, advertising headlines, and entertainment copy.
BB Style suits music titles, product names, advertising materials, and any context where visual boldness and impact take priority over typographic convention.
Open BB Style converterChicago Style is required for most manuscripts submitted to book publishers, literary journals, and academic presses. Scholars in the humanities default to it.
Prepositions of five or more letters are capitalized. Short prepositions like in, on, at, by, and of remain lowercase.
BB Style suits music titles, product names, advertising materials, and any context where visual boldness and impact take priority over typographic convention.
There are no exceptions. Every word, including a, an, the, and, but, and in, is capitalized. This simplicity makes it the easiest style to apply consistently.
Choose Chicago Style for formal publications, academic journals, and book manuscripts.
Choose BB Style for album covers, song titles, entertainment copy, and advertising.
Chicago Style signals scholarly and editorial professionalism. BB Style signals entertainment industry boldness. The contexts rarely overlap.